Have you added your manager and colleagues to your Facebook friend list? If yes, you are among 58% of the employees in the age group 21 to 29 in India. If you have a Twitter page, you are among the 42% of the employees in the above age group in the world.
These and many other interesting information has been found in a survey report called The Cisco Connected World Technology Report published on September 21, 2011 by Cisco.
The report surveyed 1441 college students (age 18-24 years) and 1412 employees (age 21-29 years) in 14 countries - United States, Canada, Mexico, Brazil, United Kingdom, France, Spain, Germany, Italy, Russia, India, China, Japan, and Australia.
Some of the findings are:
- For Students surveyed in Brazil, Spain, Italy, India and China, keeping up to date on Facebook is more important on a typical day than dating, spending time with friends, listening to music, or going to a party.
- Relative to other countries, significantly large proportions of Young Professionals in Mexico, India, Brazil, Spain, and China who use Facebook/Twitter follow or have ‘friended’ both their manager and work colleagues on the site.
- Roughly half of Students (49%) and End Users (47%) consider the Internet to be ‘close‘ in importance to water, food, air, and shelter in their lives; and one-third of respondents in each subgroup consider the Internet to be as important as these critical needs!
- While 36% of the total sample surveyed mentioned that laptop was their primary way of getting news and information, in France TV and laptop equally shared this spot (27% each). French students and young professional watch more TVs than their counterparts in other countries!
- France is the only country where college students place greater emphasis on dating (54% of the students surveyed) than on Internet (7% only). Worldwide, the percentages are almost reverse. Well, France is no doubt a romantic country!
- Employees of Mexico and Spain tend to access Facebook more frequently than their brethren elsewhere!
- Worldwide, Seven in Ten Employees, Who Use Facebook, Have ‘Friended‘ Either Their Colleagues, Manager or Both on Facebook. Any idea, why (they meet their manager and colleagues everyday, anyway)?
For more statistics and survey criteria, access the original report at http://www.cisco.com/en/US/solutions/ns341/ns525/ns537/ns705/ns1120/CCWTR-Chapter1-Report.pdf